Alternative Miss London
Next Contest coming up October 10th 2009
This contest held every October since 1993 is a little tounge in cheek, but is judged most seriously by our judges
and is very much loved by our audience.
Hundreds of girls have enjoyed the adrenalin rush of walking the AML catwalk to celebrate thier transgender journey .

It is not too soon to pre-register your entry by email with your picture

On this page you can read how the contest started it's history and find links to associated stories


Click here to see the year 2008 event

Click here to see the year 2006 event
Click here to see the year 2005 event
Click here to see the year 2004 event
Click here to see the year 2003 event
Click here to see the year 2002 event
Click here to see the year 2001 event
Click here to see the year 2000 event
Click here to see the year 1999 event

The History of how it all Started . . .

In October 2000 the contest was dedicated to the memory of Ron Storme who for nearly 18 years provided parties for the tranny community of course the contest is also dedicated to Steffan who founded the contest.

Steffan’s first experience of drag was entering the Night of a thousand frocks at The Hippodrome Leicester Square run by the wonderful Dennis Gilding (Who also ran all the Porchester Balls assisted by Ron Storme). This one off event was never repeated except for a small tribute show at Peter Stringellow’s club in (I think ) 97.

The experience of winning the event so totally changed Steffan’s life that he longed to recreate it for others to experience.

In 1993 Steffan and Vicky Lee were running Bolts at the Hippodrome Leicester Square and had a free hand to arrange what ever entertainment or events they could dream up to fill the Sunday night promotion.

At that time there were about 2000 people coming to the Hippodrome every Sunday and the publicity paid for and generated by the night was on a high. Judges were recruited for the first Steffan Whitfield’s Alternative Miss London. They included George Melly (raconteur and jazz singer) and Andrew Logan (artist and originator of Alternative Miss World).

The girls that entered the 93/94 contest were great maybe about 15 of them and the winner was Misha who had recently started working at Madam Jo Jo’s.

Steffan and Vicky finished with Bolts at the Hippodrome 14 weeks after it started they had enormous fun despite the hard work pulling each show together and have a host of good stories from these nights. Ask Vicki about the snake, the 12 strippers or Desiree’s PA or the night we turned the Hippodrome’s Star Bar into a steam room and what the papers had to say the next day.

Steffan and Vicky never did get paid by Bolts for all their work over those 14 weeks but what they learnt through the experience was the foundation for The WayOut Club.

Despite no longer having the Hippodrome to play with Steffan was determined to turn the competition into an annual event. In 95 The WayOut Club was big enough to host the event and by then the club was being held monthly at Circa in Berkeley Square (as well as every Saturday in Goodge Street).

Miss Karla who worked with Steffan and Vicky Lee in the 'Dragmania' show was the winner of this the 1995 competition. (No it was not a fix).

It was through this competition that Miss Jezebel first came on the scene and went on to work with Vicky Lee as 'The Vampettes'. (Often with Steffan as the third Vampette). Jezebel went onto solo success and now lives in Brighton and has just returned to drag after a short break.

The winners have all moved on. Previous winners of this title are:
Misha 93/95: who became a headliner at Jo Jo's.
Miss Karla 95/96: who is now touring her goddess show around the Ibiza and who's lifestyle was the subject of a documentary.
Natalie Thailand 96/97: who is now modeling as a boy and as a girl and her recent work was on a giant billboard in Times Square in New York.
Oscar Winner 97/98: who is currently conquering Hollywood.
Miss Eve Bouquet 98/99: Now known as choreographer Mario who is now a regular performer at WayOut and Tranny Shack. He was a lso featured on the cover of Vicky's book 'HEorSHE?'
Miss Yuri 99/2000 : A regular visitor to The WayOut Club
Leah True 2000/2001 : Who after winning a holiday in Ibiza with Respect Holidays went on to take parties out each year following. She also went on to feature in a television documentary which followed her entry into a beauty contest in Thaland Click here for a seperate report
Regine 2001/2002 : Now a model and scene celebrity living in Manchester
Gisselle 2002/2003 : Now entering contests with here amazing costunes worldwide.
Rossita 2003/2004 : Now transistioned and living in Gran Canaria with her boyfriend.
Miss Jade 2004/2005 : Most sad to say that Jade was found dead in the Thames river alledgedly while grieving after the loss of her boyfriend. Previous to this Jade was also alledgedly the maid who Naiomi Cambell famously through her phone at. She was known to many as a kind, good and wonderful person. We all miss her.
Asunta Mae 2005/2006 : Went on to win a number of other pageants. A real beauty and a good sister to all her friends.
Sophia 2007/2008 most sophisticated : Went on to win Miss TS international
Tanya 2007/2008 best costumes : Went on to win Miss Golden Sparkle
Vannessa & Mika 2008/2009 : Shared a joint most Sophisticated while Vanessa also won most sexy and best costumes

Natalie .................. Yuri .................... Leah True ............ Regine ...............

Giselle ................. Rossita ................ Asunta Mae ..........Sophia ...

Tanya ................... Vanessa .................. and .................... Mika ...

The contest is dedicated to . . .
In October 2000 the contest was dedicated to the memory of Ron Storme who for nearly 18 years provided parties for the tranny community. It is very appropriate to dedicate the Alternative Miss London Contest to Ron as Steffan first created this competition 9 years ago to re-create a 'Night of a thousand Frocks' at London's Hippodrome back in 1986. This original event was a very special night for Steffan as he won the competition on this his very first night out in Drag. This was also the first time that he met Ron Storme as Ron was one of the organisers and judges of the original 1986 'Night of a thousand Frocks' event. Steffan said "I want to send Ron all our love and wish him a safe journey on his trip to the Drag Heaven in the sky, He was one of the people who I for one have always admired and I count him amongst my heroes - now we will remember him every year".

Of course since we lost Steffan in 2005 the contest is dedicated to him also as each year we followin his very high heeled footsteps. The WayOut Club looks forward to the contest continuing forever as a launch pad for bigger and better things.

Click here to see the year 2008 event
Click here to see the year 2007 event
Click here to see the year 2006 event
Click here to see the year 2005 event
Click here to see the year 2004 event
Click here to see the year 2003 event
Click here to see the year 2002 event
Click here to see the year 2001 event
Click here to see the year 2000 event
Click here to see the year 1999 event